We help businesses generate leads with a long-term goal of generating more sales and increasing profit. Whether you are a global vendor, distributor, systems integrator, or value-added reseller our B2B telemarketing services will help you deliver the leads you need to grow your business.

Why Us?

With over 10 years’ experience in business processing outsourcing and telemarketing service, we have professional personnel who dedicate their time to intelligently carry out marketing, social and opinion research through calls, converting your prospects into appointments.

This allows you to focus your time on other business demands while we make the introductions that can lead to long-term success.

We specialize in both qualitative and quantitative research and have satisfactorily handled a wide range of research projects across the public and private sectors.

 

VISION:

To be the go-to-market research provider that provides affordable, quality research services delivered within the agreed timelines.

MISSION:

To provide exceptional research-driven customer insight that will bring value to our clients and help them make decisions that will promote greater market penetrability.

With our strong professional competence in marketing, social, and opinion research, we help customers achieve their marketing goals by providing top quality, cross-channel personalized marketing campaigns. We provide services from simple promotional emails to highly dynamic, data-driven automation with the cross-channel organization. The Interra customer support team works with you to ensure your campaigns are executed quickly and delivered error-free.  With a 500-seat call center in Abuja and a 50-seat facility in Enugu and Owerri, we are equipped to provide top-notch market research and analysis.

OUR SUITE OF OFFERINGS

  • CATI (Computer Assisted Telephone Interviews) Services
  • Online Data Collection
  • Reporting and Analysis
  • Qualitative and Quantitative Research Services
  • Customer Segmentation Research Services
  • Content Strategy and Development Services
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CATI (Computer Assisted Telephone Interviews) SERVICES

Interra offers the best end-to-end CATI Services for market research data collection. This comprises the very best in CATI software and includes a CATI call center which is a completely automated, predictive dialer enhanced telephone center with Rapid Dial. Our CATI market research solutions and services are highly effective in international B2B and consumer interviews. They offer significant benefits in terms of sample management, question routing, accuracy, and timing. With call centers in Abuja and Enugu, we can take care of all your CATI needs. We educate our staff in detail before each project so that they clearly understand survey topics and instructions. Be assured of the following:

  • 150+ fully-monitored CATI stations
  • Auto-dialer and predictive dialer settings
  • Remote monitoring
  • Private briefing/monitoring rooms
  • Dedicated Call Center Supervisors and Project Managers
  • Multilingual Interviewing in English, Pidgin English, and the Three (3) major Nigerian languages

ONLINE DATA COLLECTION

To give our clients a competitive edge, our programmers develop customized online surveys focused on increasing the response rates and enhancing the survey taking experience. Our tools offer real-time metrics, campaign statistics, and shareable results

  • Real-time access to the dashboard
  • Advanced survey programming techniques
  • Industry-leading quality management tools
  • Invitation emailing from your customer lists
  • Dedicated Project Management and Programming team
  • Multi-Lingual surveys

QUALITATIVE & QUANTITATIVE MARKET RESEARCH SERVICES

We carry out quantitative market research for clients that want to use statistics to draw conclusions, and we’re able to segregate and aggregate the data by types and categories. This is done so that we can understand the market and brand opinions.

In qualitative market research, we explore the what, why, and how rather than how many. We seek to understand the meaning, rather than simply measure. The insights we gain from qualitative methods can and transform how a business operates; our findings affect not only branding and messaging, but product development, positioning, pricing, and customer service. Investing in qualitative marketing research is an investment that pays for itself many times over, and it’s one of the most effective ways for companies to get an objective view on how and why their customers think and behave the way that they do.

CUSTOMER SEGMENTATION RESEARCH SERVICES

We help our clients grow their business using industry best practices by aligning the problems and principles, creating segments, and driving internal adoption. We create segments according to customers’ needs, their past behaviors, or their demographic profiles. Our segments are broken down into:

  • Demographic Segmentation
  • Geographic Segmentation
  • Behavioral Segmentation
  • Psychographic Segmentation

REPORTING AND ANALYSIS

Our researchers can produce advanced statistical analysis on any survey data we collect and provide you with easy to interpret reports. We offer strategic research solutions to help organizations understand and manage issues, advance their reputations, determine and pinpoint shifts in attitude and opinion, enhance communications, and evaluate policy.

We have carried out studies in the following areas;

  • Customer Satisfaction
  • Employee satisfaction
  • Opinion Polling
  • Advertising and Media Studies

Our Bespoke Advantage

  • Experienced trained and professional call agents
  • Professional Call etiquette
  • Flexible engagement models
  • Strong industry experience